"We know that wellness isn’t all yoga and bath bombs. Sexual function is an important piece of the puzzle! Unfortunately dryness and irritation are common issues among people with vulvas and can negatively affect your overall quality of life. But not all lube is created equal....so we started work on a lube made with plant-based ingredients that’s pH-matched iso-osmotic and FDA-cleared. Translation: vagina-friendly. Alu is a water-based lube made from aloe vera and natural plant extracts, formulated to match the vagina’s pH."